Pearl’s Success Story: Part 1

How Dearduck drove faster acquisition of higher-value customers for the Texas retail destination

THE GOAL

Pearl—renowned as an innovative retail hub in San Antonio, Texas—wanted help growing their email list. It was a prized asset that Pearl had been cultivating through opt-ins at check out and pop-up promotions on their website. Because Pearl is so beloved by its community, the marketing department knew there was room for improvement in the rate of email acquisition and customer engagement. Their goal was to scale the quantity of their email list without sacrificing quality, while leveraging one of their biggest assets—their engaged social media followers.

Download the case study to see how Pearl leveraged Dearduck’s toolset to engage with their shoppers in a completely customized way

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