Buying for others made easy.
A contextual preference platform for retailers to get the right message, in front of the right person, at the right time.
Contextualize your cookies with Dearduck.
The digital disconnect:
IS A BIG DEAL
Over $100 billion was spent on digital advertising in 2018 according to IAB.
Recent studies show marketers feel they are wasting 20-80% of their marketing dollars because of inaccurate targeting.
An intelligent lifestyle curation platform that learns preferences, context, and customer relationships.
What makes dearduck different?
Create a delightful marketing campaign for your customers to learn their preferences. Customers naturally share their preferences with personal relationships and a self-perpetuating network effect is born.
A marketing campaign
targets a person to engage with their friends
and automates recommendations between them – all year long
“We’ve seen incredible results over the last ten weeks—far exceeding our expectations—especially as it relates to the network effect of growing our customer base. We are looking forward to a fruitful and long-term partnership with dearduck that will benefit the Pearl community.”
– Elizabeth Fauerso, Pearl Brewery CMO
How it works for your customers
CREATE A PROFILE
Your customers create a preference profile in select categories. They can discover category specific campaigns, branded for you, anywhere you can link a URL such as social media, your website, and email.
Dearduck’s software ties these preference profiles directly to your products to create curated recommendations at any point in time.
30% MORE EFFECTIVE
30% more customers engage to create profiles than other marketing campaigns, giving you access to actionable customer insights
Your customers share a custom URL with their friends to discover what they have in common and to learn more about one another.
This creates a relationship in the database that generates unique recommendations, based on similarities and relationship type, throughout the year.
3X NETWORK EFFECT
On average, users invite 3 friends who convert and also invite friends creating a network effect that accelerates your growth.
Dearduck’s recommendation engine automatically triggers emails with recommendations for your customers and for their friend’s for things like birthdays, new arrivals, and more.
53% OPEN RATE
These customer centric emails have a 53% open rate and create a way to engage your customers outside of pushing a product.