Frankly speaking, not everything we purchase online is for us. We all know this. Right?
Yet… say a guy buys his girlfriend a pair of yoga pants. Now he gets emails from the store saying: “We have your favorite body-hugging, butt-boosting yoga pants in pink! Get your size before we run out!” (True story).
It’s already proven that personalization can lift sales up to 10%. And let’s admit it, there is nothing more exciting than getting an email crafted especially for you, with recommendations you love and statements that align with your values. They make you want to click on the links and buttons impatiently to see more things you like.
Except this is rarely the case.
Today, customer data lacks context, making personalization a labor-intensive guessing game.