Ok, so you have a friend who loves the beach, it’s summer, and you need to get her a gift. Now what? Here at dearduck, we’re built to understand all of the tiny but crucial preferences that factor into someone loving a present—or not. Things we may not even think about consciously, and are all but impossible to keep track of in any gifting circle. Think: color affinities, style inclinations, flavor profiles. But that doesn’t mean old-fashioned thoughtfulness won’t get you far in understanding what someone will love. Here’s how to hone in on the best gifts for beach lovers, using the same logic we use at dearduck.

For the beach-adjacent who can’t live without neutrals and pops of color.

1. Do They Live at the Beach or Travel There?