We’re helping our favorite moms choose their favorite gifts for the big day. The fact is, every mom is different, and their gifts should be too, which is where we come in. This week, Aimee Woodall, founder of the Black Sheep Agency, a do-gooder strategic brand shop, tells us about her love for a boho vibe, all things red wine, and anything that makes her home feel like a spa, and we curate accordingly.
Aimee founded the agency in 2009 with a mission to “activate people around things that matter,” and it’s certainly working. The agency’s #BetterMakeRoom campaign, an initiative of First Lady Michelle Obama, seeks to connect Generation Z with the resources they need to continue their educations after high school. In the first 24 hours after launch, the campaign scored 140 million social media impressions. So there’s that.
When she’s not creating a foothold for social change and civic engagement, Aimee is partial to cooking and gardening with her husband: “It helps us zen out and spend time together.” She describes her ideal Mother’s Day (her first!): “Honestly, nothing would be better than a full day with my babes (the little one and the husband). Maybe kick that off with a lot of snuggles and a big breakfast?” Got that, husband?
Aimee told us she loves anything that makes her home feel like a spa, along with herbal scents, so we chose a limited edition mint candle from Candlefish for a breath of meditative, invigorating air. Also on the home front, Aimee loves “Nomadic, collected, bohemian. And lots of white, mixed with things from all over the world.” We thought this handwoven basket, made by female artisans in Rwanda, would fit right in in Aimee’s home.
Also essential for relaxing at home: vino! Aimee told us she’s a Pinot person and a “red-wine-all-the-time-kind-of-girl” so we found this Indie Pinot Trio by mouth.com. Not that Aimee would shut down any kind of sparkling situation, because, as she so sagely puts it, “you can never go wrong with bubbles.” Amen.
Keeping with that boho vibe, which is also how Aimee describes her personal style, we landed on this pom pom pouch by Madewell. Honestly a girl can never have too many pouches, and this coated canvas number is durable, adorable, and the perfect size to fit keys, cards and a spare baby toy or 3.
To shop all of Aimee’s Mother’s Day Picks, just download the dearduck app and look for our Mother’s Day event. Aimee’s Picks will have a little photo of her so they’ll be easy to spot.
Whether you’re shopping for yourself or the major moms in your life, take a few minutes to fill out your Picks (it’s fun, we promise!) so we can find presents that are just right for you.