The digital disconnect:

IS A BIG DEAL

Over $100 billion was spent on digital advertising in 2018 according to IAB.

Recent studies show marketers feel they are wasting 20-80% of their marketing dollars because of inaccurate targeting.

ENTER DEARDUCK,

An intelligent lifestyle curation platform that learns preferences, context, and customer relationships.

 

What makes dearduck different?

Create a delightful marketing campaign for your customers to learn their preferences.  Customers naturally share their preferences with personal relationships and a self-perpetuating network effect is born.

A marketing campaign

targets a person to engage with their friends

and automates recommendations between them – all year long

Testimonial

  • “We’ve seen incredible results over the last ten weeks—far exceeding our expectations—especially as it relates to the network effect of growing our customer base. We are looking forward to a fruitful and long-term partnership with dearduck that will benefit the Pearl community.”

    – Elizabeth Fauerso, Pearl Brewery CMO

Clients

How it works for your customers

  • CREATE A PROFILE

    Your customers create a preference profile in select categories. They can discover category specific campaigns, branded for you, anywhere you can link a URL such as social media, your website, and email.

    Dearduck’s software ties these preference profiles directly to your products to create curated recommendations at any point in time.

    30% MORE EFFECTIVE

    30% more customers engage to create profiles than other marketing campaigns, giving you access to actionable customer insights

  • INVITE FRIENDS

    Your customers share a custom URL with their friends to discover what they have in common and to learn more about one another.

    This creates a relationship in the database that generates unique recommendations, based on similarities and relationship type, throughout the year.

    3X NETWORK EFFECT

    On average, users invite 3 friends who convert and also invite friends creating a network effect that accelerates your growth.

  • RECEIVE RECOMMENDATIONS

    Dearduck’s recommendation engine automatically triggers emails with recommendations for your customers and for their friend’s for things like birthdays, new arrivals, and more.

    53% OPEN RATE

    These customer centric emails have a 53% open rate and create a way to engage your customers outside of pushing a product.