Buying for others made easy.
No more guessing what people love. Dearduck’s marketing software provides retailers with everything they need to help their customers buy for others all year long.
We call it BFO Marketing.
IS A BIG DEAL
A breakthrough marketing software built to strengthen relationships.
On average, 30% of all purchases are made for other people. Without knowing who, what, when, and why people buy for others it is hard to keep data clean. And it is nearly impossible to help your customers buy for the people they love.
What makes dearduck different?
Shopping is more fun with (and for) friends! BFO Marketing engages customers to learn the little things that their friends love.
All the while, you learn what your customers love.
A marketing campaign
targets a person to engage with their friends
and automates recommendations between them – all year long
“We’ve seen incredible results over the last ten weeks—far exceeding our expectations—especially as it relates to the network effect of growing our customer base. We are looking forward to a fruitful and long-term partnership with dearduck that will benefit the Pearl community.”
– Elizabeth Fauerso, Pearl Brewery CMO
How it works for your customers
CREATE A PROFILE
Your customers create a preference profile in select categories. They can discover category specific campaigns, branded for you, anywhere you can link a URL such as social media, your website, and email.
Dearduck’s software ties these preference profiles directly to your products to create curated recommendations at any point in time.
30% MORE EFFECTIVE
30% more customers engage to create profiles than other marketing campaigns, giving you access to actionable customer insights
Your customers share a custom URL with their friends to discover what they have in common and to learn more about one another.
This creates a relationship in the database that generates unique recommendations, based on similarities and relationship type, throughout the year.
3X NETWORK EFFECT
On average, users invite 3 friends who convert and also invite friends creating a network effect that accelerates your growth.
Dearduck’s recommendation engine automatically triggers emails with recommendations for your customers and for their friend’s for things like birthdays, new arrivals, and more.
53% OPEN RATE
These customer centric emails have a 53% open rate and create a way to engage your customers outside of pushing a product.